Randy Billman / B-H Agency

Buying or Selling Real Estate?

Choosing Someone to Represent
You, Is The Most Important
Decision You Will Make.

It’s A Good Thing That You Have A Friend In The Business.

For Over 18 Years,I Have Been Helping Folks In this Area With Their Real Estate Needs.

Please Give Me A Call! I Would Be Glad To Discuss Any Of Your
Real Estate Concerns.

I Can Also Be Reached On My Cell Phone @ 497.4040. I Look
Forward To Hearing From You.

163 N. Hanover Street
Carlisle, PA 17013
(717)243.1000 / 243.1718

Dolly’s Wash House

Dolly’s is a coin laundry conveniently located in Carlisle. Only three blocks from the Carlisle Fairgrounds and minutes from Dickinson College and the Historic Downtown. Dolly’s is clean and convenient with plenty of off street parking and affordable prices (a change machine is available). Vending, refreshments and cable TV are available while you wait.

725 N Hanover Street
Carlisle, PA 17013
717.258.1955

The Marketing of Carlisle : Part VI

by Charlie Andrews

Some Possible Future Enterprises?

Historical
• “The Shelling of Carlisle” Reenactment of the shelling of Carlisle by Jeb Stuart’s troops. This could be developed into festival celebrating Carlisle’s historic part in the Civil War. The festival could take place at the Carlisle Fairgrounds and also be developed as a Civil War re-enactors festival (vendors selling uniforms, paraphernalia, workshops, etc.). A festival should be at least a weekend long, and, of course, one of the highlights would be the reenactment of the shelling. The theater could be involved in showing a relevant film such as “Gettysburg.”

• “Washington at Carlisle” A review of the troops, reenacting George Washington’s coming to Carlisle on the way to western Pennsylvania to put down the Whiskey Rebellion. Again, this could be developed into a festival similar to the one above, only now with a revolutionary theme.

• Revolutionary War Walking Tour: Molly Pitcher, George Washington, Benjamin Franklin, spies, and signers of the Declaration of Independence, etc. Historical movies with lecture/discussion afterward. Hotel package with period dinners and Patriot’s Ball, coordinated with the Cumberland County Historical Society and the Carlisle Theater.

The Carlisle Theater
• Theater/Hotel packages – Collaboration between the theater and hotel to coordinate show and movie packages. Object of bringing people and bus groups in for overnight or weekend stays. For example: Arrive Friday at hotel, performance/movie at theater. Saturday seminars/lectures at hotel and theater, gala dinner then show and theater. Sunday brunch, wrap-up and depart. Some packages might be: film festivals (Charlie Chaplin, Three Stooges, Jerry Lewis, animation, foreign film, etc.), live shows (Shakespeare, Gilbert and Sullivan, one-act play competition, etc.), music (jazz/blues series, acoustic guitar workshop and festival, violin makers festival, etc.)

• An Evening of Jazz at the Carlisle – Blitz Dinette, Steve Rudolph, Jimmy Woods. One of these local groups, even though popular, could not fill the theater, but the three groups featured the same evening would combine their following to fill the theater.

Art & Crafts
Transform the current fall arts and crafts festival into a three-day, juried arts festival, Friday, Saturday and Sunday. A committee of local arts professionals would be enlisted to help reformat the festival into a noteworthy event whose increased revenues could seriously underwrite our marketing office/efforts.

For an example, I would cite the “Mountain Heritage Arts & Crafts Festival” in Charles Town, West Virginia. This show is put on by the Jefferson County Chamber of Commerce. According to their Executive Director, the revenues from this show account for significantly more than 50% of the total budget for that Chamber office. This show runs from Friday through Sunday, from 10 to 6 p.m.

What helps to draw outstanding artists and crafters to this event is the outstanding treatment that they receive by the people who put on the event. For example: electrical power is provided to any vendor who needs it. What helps to draw incredible crowds to this show is the serious commitment of advertising and marketing that is put into it. The budget for the show is typically $180,000.00. The revenues from the show are typically $250,000.00. On top of this, they do the show twice a year, in June and September.

In discussing this idea with some people, I was asked if I felt the area needed another arts and crafts show. The answer to this is that there is always room for someone doing it right.

Go to Part VII

Dickinson College Radio WDCV

Dickinson College Radio WDCV

WDCV is Dickinson College’s student-driven radio station. We focus on underrepresented music and high-quality public affairs programming.

Our studio is located on Dickinson College’s beautiful campus in downtown Carlisle, Pennsylvania. We are proud members of this community, and we take pride in serving as a link from the College to the borough of Carlisle and to the world at large.

Carlisle, PA 17013
717-2451444

The Marketing of Carlisle : Part III

by Charlie Andrews

The Decline Again

Over time, most organizations, businesses or communities fall into a routine. There is no individual fault, yet we are all at fault as we become comfortable, and complacency creeps into our routine. This is a difficult thing to combat, but it is particularly disastrous for what is essentially a marketing effort. We need to continue finding ways of increasing our marketing to the outside world, and ways of funding it. Our efforts have stalled, because our current plan for addressing this is no longer effective.

The downtown’s new decline is now apparent and has begun a vicious cycle. As empty storefronts appear, they are not soon filled with new merchants. They remain empty, become trashy looking, weeds are beginning to grow and tree wells are not maintained.

Stores become harder to rent, and rents start dropping. This allows less-credible merchants in who do not maintain or improve their storefronts, sidewalks, window displays, etc. The gutting of the sign ordinance further enhanced this deterioration. These less-credible merchants don’t stay long, and we are left with either another empty and now further- deteriorated site, or another less-credible merchant who is not going to last either.
All this means fewer people on the sidewalks, so they become attractive to skateboarders and bicyclists. This is illegal, but because there are fewer merchants or shoppers to complain, even less attention is paid to the downtown. Even traffic and crosswalk enforcement declines for the same reasons.

An ominous indicator of the downtown’s decline is that this year (2004) a building owner applied for and received a zoning exemption to convert a storefront into a residential apartment. For the downtown, this is “the kiss of death.”

Go to Part IV

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Home Depot

Home Depot

Home Depot, Founded in 1978 in Atlanta, GA, The Home Depot® is the world’s largest home improvement retailer. At the end of the fourth quarter of fiscal year 2003, the company’s portfolio includes 1,707 stores, including 1,515 Home Depot stores in the United States, 102 Home Depot stores in Canada and 18 Home Depot stores in Mexico.

The company also operates 54 EXPO Design Centers, 5 HD Supply stores, 11 HD Landscape Supply stores, two Home Depot Floor Stores and businesses operating under The Home Depot Supply brand. The Home Depot is committed to offering the ultimate home improvement shopping experience. With about 40,000 different products, trademark customer service and guaranteed low prices, Home Depot stores cater to do-it-yourselfers, as well as home improvement, construction and building maintenance professionals.

1013 S Hanover Street
Carlisle, PA 17013
717-249-1771