Photo Expressions Terry Blain

Photo Expressions Terry Blain

Family PhotoshootI am Terry Blain, a Master Photographer from the Carlisle, PA area.  I began my career over two decades ago.  I have attended Harrisburg Area Community College, Triangle Institute of Professional Photography, became a member of the Professional Photographers Association of Pennsylvania, Inc. in 1992.  I was awarded a PA degree in 2012 and in 2013 I received my degree of Master of Photography.  I am continuously working to advance my   education so that I can provide my customers the highest standards in the photography industry.

The Marketing of Carlisle : Part IV

by Charlie Andrews

A Return To Growth

What does a viable, dynamic and prosperous downtown offer?
• Increased employment.
• Increased property values.
• The adaptive reuse and renovation of older existing structures.
• Increased tax revenues.
• A more attractive community for new business, industry and residents.
• Enhanced quality of life for all of Carlisle.

The “Marketing of Carlisle” concept is supported by significant data and research. A 1997 study commissioned by the Greater Carlisle Chamber of Commerce and prepared by the Danth Corporation is called A Retail Marketing Strategy for Carlisle, PA. The study cites the strengths and weaknesses of Carlisle, and recommends strategies for revitalization. In regards to the downtown it says: “This downtown has a number of important assets, not the least of which is a leadership that fashioned an effective positioning strategy and made important improvements. Because of these improvements and policies, as well as the downtown’s other development assets, DANTH believes that Downtown Carlisle is ready to emerge from its chrysalis and become a true regional destination.”

In 2000, an actual blueprint for the downtown’s revitalization came from the Cumberland County Redevelopment Authority, and was approved by the DCA. It is titled Carlisle MainStreets Plan: The Road to Shaping the Downtown into a Commercial and Retail Power Center. The plan describes the leasing of 30,000 square feet of first floor space for prime retail space, the development of 20,000 square feet of class A office space on second floors, and 25 market rate apartments in the downtown. It also addresses public relations and business recruitment, facade and public private site improvements and even public and semipublic art. In conclusion, the report states: ”Consensus on a downtown strategy is of critical importance. National retailers overall want to know what the overall goals of the downtown revitalization effort are before locating in a downtown. Funding agencies such as state government also want assurances that there is consensus on an overallstrategy. For these reasons, Carlisle MainStreets can be an important document to help guide the downtown effort in both the short and long term.”

The recently completed Drive Shed Report by the South Central Assembly for Effective Governance states that within a 20 minute drive of Carlisle: “The population in this area is estimated to change from 393,935 to 395,848, resulting in a growth of 0.5% between 2000 and 2004. Over the next five years (2005-2010), the population is projected to grow by 1.6%”.

The return to growth for the downtown will require a resurgence of the DCA. The DCA’s executive director’s position needs to be upgraded in salary and benefits. The position’s job description needs to have an overriding emphasis on marketing and communications. There needs to be an increase in funding for materials, memberships in outside marketing groups, advertising packages in outside areas we are targeting, etc. Again from the DANTH study: “The responsibility for implementing the Downtown development strategy presented in this report would fall mainly upon the Downtown Carlisle Association (the DCA). While in the past the DCA has shown itself to be an effective organization, it is highly doubtful that this small staff and modest budget will be sufficient to implement the proposed strategy. The required heavy promotions and advertising, in both the print and broadcast media, means that the DCA will need substantially more program funds for air time and print ads. The additional recruitment efforts, targeted though they might be, will also require additional program funds. The ads, promotions and recruitment materials will all have to be designed. All of this will require additional staff who have the proper training and job experience.”

Funding this effort initially for the first five years should be a coalition of the Borough, County, Chamber of Commerce, DCA, major businesses and industries. It should also include any state or federal funding sources such as Community Development Block Grant funds and the Department of Community and Economic Development and other private and local sources detailed in the Carlisle MainStreets Plan. Two years before the end of this funding period, the borough should enact an ordinance for the creation of a “Business District Authority” (BDA), or as described in the DANTH study: “DANTH strongly recommends that Carlisle’s leaders seriously explore the feasibility of establishing a Downtown Investment District to provide some of the additional funds the DCA will require.”

The report further states: “These districts are a mechanism that allow downtown business operators and property owners to assess themselves and thus raise the funds needed to provide the special services and improvements that can revitalize a downtown. The other citizens of the municipality are not assessed! but all who might benefit from a special service district are assessed according to some fair and agreed upon formula.”

The bottom line is that we will know if this course of action is working within three years, and if it is, the BDA or some other formula to sustain it will be doable.

Development a marketing plan is crucial, and this responsibility would be that of the executive director of the DCA. This would become a strategy to use our funds tactically to derive the greatest return.

Go to Part V

Good Shepherd Community UM Church

Good Shepherd Church – making your community our community for over 100 years.
We have been serving the Carlisle area from the corner of Ritner Highway and McCallister Church Road for many generations. In fact, great-grandpap may have even gone to school at the McCallister One Room Schoolhouse that stood on our property for many years.
We are a mix of rural and suburban; traditional and contemporary; old and young, but we have one thing in common… sharing the love and peace of God with the communities we serve.

2135 Ritner Hwy
Carlisle, PA 17015
(717) 249-6879

Mateya Law Firm

The Mateya Law Firm has the knowledge and expertise to guide you through the estate planning process with a strategy crafted to meet your unique wishes and circumstances.  We understand the importance of building a relationship of trust with our clients and provide a human touch that is representative of the ideals that truly set us apart. Our focus is on helping people, from the preparation of a well-structured and powerful legacy for your family, through the difficult process of finalizing and handling your loved one’s estates.

Midway Bowling and Skating Center

Midway Bowling and Skating Center is a unique family entertainment complex.   Both are located on the same property and families can move between both centers to have an affordable day of fun.  With plenty of food offerings, no one goes hungry during their family outing.  Dinosaur ramps and bumpers are available at the Bowling Center so younger children can have tons of fun, too!

The Bowling Center’s Sparetime Lounge offers parents a relaxing atmosphere where they can enjoy food and adult beverages while their children bowl and skate.  There are affordable party packages for all ages that will make birthdays, anniversaries and reunions a BLAST!  (We clean up the mess!)  Businesses enjoy planning events around holidays or simply to reward employees for achieving budget goals or to create a team-building or morale boosting activity.

You can find out about current events and specials on the website.

1561 Holly Pike
Carlisle, PA 17015
(717) 249-1222 and (717) 243-7829

Kirkpatrick’s Barber Shop

Our Mission: We strive to offer the best full service salon to our local community.
Company Profile: We have been in business since 1995.  We offer a full line of hair care products.
What do other people say about our company?  We have been told that we are one of the best salons in the United States. We have serviced customers from all 50 states and many from other countries.

24 W Louther St
Carlisle, PA 17013
717-243-3269

Just Shoot Us Now

Just Shoot Us Now is an event photo booth based on the premise that Bigger is Better!

We have a photo booth…um photo space … that can accommodate up to 22 people, can be as big as a 10’x10′ room or it can be intimately set for a party of 3.  And, just like a great band or DJ, the Just Shoot Us Now booth, is fabulous entertainment.  The booth is a great way to capture the moments of your  weddings, birthdays and other events.

We are a locally owned small business and eager to show you how you can make your event way too much fun.

1240 Holly Pike
Carlisle, PA 17013
717-243-2861