The Marketing of Carlisle : Part VI

by Charlie Andrews

Some Possible Future Enterprises?

Historical
• “The Shelling of Carlisle” Reenactment of the shelling of Carlisle by Jeb Stuart’s troops. This could be developed into festival celebrating Carlisle’s historic part in the Civil War. The festival could take place at the Carlisle Fairgrounds and also be developed as a Civil War re-enactors festival (vendors selling uniforms, paraphernalia, workshops, etc.). A festival should be at least a weekend long, and, of course, one of the highlights would be the reenactment of the shelling. The theater could be involved in showing a relevant film such as “Gettysburg.”

• “Washington at Carlisle” A review of the troops, reenacting George Washington’s coming to Carlisle on the way to western Pennsylvania to put down the Whiskey Rebellion. Again, this could be developed into a festival similar to the one above, only now with a revolutionary theme.

• Revolutionary War Walking Tour: Molly Pitcher, George Washington, Benjamin Franklin, spies, and signers of the Declaration of Independence, etc. Historical movies with lecture/discussion afterward. Hotel package with period dinners and Patriot’s Ball, coordinated with the Cumberland County Historical Society and the Carlisle Theater.

The Carlisle Theater
• Theater/Hotel packages – Collaboration between the theater and hotel to coordinate show and movie packages. Object of bringing people and bus groups in for overnight or weekend stays. For example: Arrive Friday at hotel, performance/movie at theater. Saturday seminars/lectures at hotel and theater, gala dinner then show and theater. Sunday brunch, wrap-up and depart. Some packages might be: film festivals (Charlie Chaplin, Three Stooges, Jerry Lewis, animation, foreign film, etc.), live shows (Shakespeare, Gilbert and Sullivan, one-act play competition, etc.), music (jazz/blues series, acoustic guitar workshop and festival, violin makers festival, etc.)

• An Evening of Jazz at the Carlisle – Blitz Dinette, Steve Rudolph, Jimmy Woods. One of these local groups, even though popular, could not fill the theater, but the three groups featured the same evening would combine their following to fill the theater.

Art & Crafts
Transform the current fall arts and crafts festival into a three-day, juried arts festival, Friday, Saturday and Sunday. A committee of local arts professionals would be enlisted to help reformat the festival into a noteworthy event whose increased revenues could seriously underwrite our marketing office/efforts.

For an example, I would cite the “Mountain Heritage Arts & Crafts Festival” in Charles Town, West Virginia. This show is put on by the Jefferson County Chamber of Commerce. According to their Executive Director, the revenues from this show account for significantly more than 50% of the total budget for that Chamber office. This show runs from Friday through Sunday, from 10 to 6 p.m.

What helps to draw outstanding artists and crafters to this event is the outstanding treatment that they receive by the people who put on the event. For example: electrical power is provided to any vendor who needs it. What helps to draw incredible crowds to this show is the serious commitment of advertising and marketing that is put into it. The budget for the show is typically $180,000.00. The revenues from the show are typically $250,000.00. On top of this, they do the show twice a year, in June and September.

In discussing this idea with some people, I was asked if I felt the area needed another arts and crafts show. The answer to this is that there is always room for someone doing it right.

Go to Part VII

A&F Rental Property Management Partners

A&F Rental Property Management Partners

Started in 2000, Allen & Fleming Rental Property Management Partnership is a family owned and managed property management business founded in Carlisle, Pennsylvania. Our goal is to find unique, historic, and ideally situated apartment and commercial units to renovate, restore, and revamp into modern day havens for both living and conducting business while maintaining the historic charm and architecture of downtown Carlisle.  Currently A&F has renovated and restored several buildings in downtown Carlisle including the home of the Gaia Fresh Food Café.  As of 2012, A&F was located exclusively in Carlisle, Pennsylvania focusing on restoring old buildings in the town’s beautiful historic district.

Also like facebook.com/CarlisleRents and follow @CarlisleRents

Carlisle Rents A&F Rental Property Management Partners
36 S Pitt St, Suite 105
Carlisle, PA 17013
302-827-3681

Business Airport of Carlisle

228 PETERSBURG RD
Carlisle, PA 17013

The Business Airport of Carlisle, serves about 66% local general avaiation and the remainder is through traffic (or destination) aircraft.

Reports of the staff at the Carlisle Airport are very positive, showing that our area again has a genuine caring community, with a sense of humor.

The website in the link is not specifically for the airport itself, but the AirNav site which holds and updates technical information.

Thus Saith the Lord

A ministry encouraging everyone to study their Bibles for a ‘Thus Saith the Lord’. 1. We are not a church nor are we trying to replace the church. We encourage regular church attendance (based upon Hebrews 10:25). 2. We are not a following but we encourage people to properly follow every word of God (based upon Matthew 4:4). 3. We are an international, non-profit, personal ministry team.

700 Clay Street
Carlisle, PA 17013
717-249-8785

Keystone Arms

Keystone Arms

Keystone Arms is a brand new three bedroom rental community in Carlisle, PA. This rental community combines beautifully detailed townhomes with an impressive array of amenities and conveniences. Keystone Arms is a commuter’s dream with easy access to Interstate 81 and the PA Turnpike. Located adjacent to the renowned “Carlisle Army War College”, and bordered by a natural wild trout stream known as the Letort Creek. We strive to make the simpler, less stressful lifestyle a reality for our residents. We will work with you to select the home that best suits your needs, budget and time frame. With one call, we will work out the details.
We are proud of Keystone Arms and the contribution it will make to the Carlisle community.

Carlisle Arts Learning Center

The Carlisle Arts Learning Center (CALC) was founded in 1992 to encourage creativity and self-esteem through exploration and appreciation of the visual arts. The non-profit art center opened inside a three-story building at 19 N. Hanover St. in August 1998.

The 1912 building is located in Carlisle’s downtown historic district. CALC now offer classes and workshops in five main areas: ceramics, drawing, painting, photography, copper enameling and arts-and-crafts,” Morgenthal says. “We have courses for children, teens, and adults.” CALC instructors are experienced art educators or working artists themselves. Many classes are geared for beginners. Course fees are based on the number of hours of instruction.

Many area Scout troops, home schoolers, and church groups have scheduled customized workshops at CALC. Groups can arrange single or multiple sessions in clay, photography, or a variety of arts-and-crafts. Three weeks notice is usually required to make arrangements for these events.

In addition to the classes and workshops, CALC volunteers host open studios each week in clay and photography — from 6 to 9 p.m. Mondays and Tuesdays, and from 1:30 p.m. to 4:30 p.m. on Saturdays and Sundays.

Another facet of CALC’s mission is fulfilled through its art exhibit programming in it’s art gallery.  Six or seven shows are slated each year, and most feature works created by mid-state artists. Sculpted wood, paintings, pastels, basketry, ceramics, copper enameling, wildlife carvings, photography, and dolls are just a few of the media that have been showcased at CALC in recent years.

For further information about any of CALC’s programs, the annual Benefit Art Auction, or other activities, call the CALC message line, 717-249-6973, or visit the CALC website, www.carlislearts.org.

Just Shoot Us Now

Just Shoot Us Now is an event photo booth based on the premise that Bigger is Better!

We have a photo booth…um photo space … that can accommodate up to 22 people, can be as big as a 10’x10′ room or it can be intimately set for a party of 3.  And, just like a great band or DJ, the Just Shoot Us Now booth, is fabulous entertainment.  The booth is a great way to capture the moments of your  weddings, birthdays and other events.

We are a locally owned small business and eager to show you how you can make your event way too much fun.

1240 Holly Pike
Carlisle, PA 17013
717-243-2861