The Marketing of Carlisle : Part I

The Marketing of Carlisle : Part I

by Charlie Andrews

Prologue

A town is a living thing that has an identity, spirit and personality that makes the community unique and alive. Towns are old enough to have seen generations grow, walk their streets, live their lives and pass on. The town itself continues on. This is what gives a town special meaning in our lives. Changes occur, of course, but the essence of the town remains the same. The essence of Carlisle is its downtown, the face and heart of our community. Downtown Carlisle is beautiful, historic, and has a core of unique shops, galleries, antique stores, an art center, a performing arts center, lodging and restaurants. Carlisle overall is an economically diverse town with three colleges, that is growing culturally, intellectually and socially. It has tremendous (yet unrealized) potential.

In the 27 years I have made my living here in the downtown, I have worked alongside fellow merchants, other businesspeople and public officials for the betterment of Carlisle and its downtown.

Today, however, those efforts are no longer moving Carlisle forward. We are slipping into decline. If this decline is allowed to continue, more downtown storefronts will become offices, converted into residences, or increasingly occupied by less-than-credible merchants. I know that this sounds over the top, but I would suggest that it isn’t, and the process has already begun.

We have reached the point of diminishing returns with our current marketing programs as they are currently designed and funded. Complacency has set in as infrastructure ages and economic factors shift. In the mean time, new economic dynamics begin to present opportunities, brought upon by the recent revitalization of our existing malls.

Why is the downtown so important? It is a vital economic factor to Carlisle and the surrounding area that it serves. It is our county seat, an important crossroads and our most significant image of our community to the world. Can we survive without it? Yes, but only as the suburbs of the greater Harrisburg/West Shore area.

To counter this decline, Carlisle must present itself to the world as the unique, beautiful, historic and interesting town that it is. It must do this creatively, energetically, and head on. Carlisle ranks with the Georgetowns and New Hopes of the world, and it needs to show it. This would be the marketing of Carlisle.

Go to Part II

Image Credit: Wonderlane

Serendipity Antique Gallery

Serendipity Antique Gallery

Rick & Jane Wire have been collecting, buying and selling antiques and used furniture since 1995.  They moved to Carlisle in 2005, and have become very active in the community including Carlisle C.A.R.E.S. Homeless Shelter.  Rick & Jane became very good friends with Mary Roell, owner of Bedford St. Antiques where they rented space for 2 years.   In July of 2012, they had an “ah-ha” moment when they stumbled across a vacant 12,000 sq. ft. building that had the perfect location and could also accommodate in-house auctions, something that no other Antique Shop in the area could provide.  The fact that it was a mere 6 minutes from their home made it a no brainer.  This was it!  On August 1, 2012, Rick & Jane opened “Serendipity Antique Gallery”.  The Gallery features Antiques, Collectibles, Jewelry, Coins, Silver & Currency, Primitives, Industrial, Quality Used Furniture and the LARGEST selection of Antique furniture in Central PA!

•       Located just 3 miles off Rt. 81 & PA. Turnpike coming into Carlisle
•       8,500 sq. ft. of space on ONE floor
•       Lots of parking
•       Monthly In-house auctions

876 N. Hanover St.
Carlisle, PA 17013
717-218-7715 or 717-554-4950

Union Fire Company

The Union Fire Company No.1 was organized to provide fire protection for the citizens of Carlisle in 1789, the same year George Washington became President of the United States. Today, more than 215 years later, the Union continues to provide service to the area. In honor of all the men and women who have faithfully served the company, a portion of our old fire station has been dedicated to preserving their history. The original Meeting Room and Engine Room have been maintained in near original condition and contain a large portion of our proud history.

The Engine Room houses a 1929 American LaFrance engine along with other equipment and artifacts from our past. The Meeting Room is filled with many items – some of which date back to our origin – which any firefighting buff will find extremely interesting. A few of those items are shown on our museum page.

35 W Louther St
Carlisle, PA 17013
717-243-2123

Mateya Law Firm

The Mateya Law Firm has the knowledge and expertise to guide you through the estate planning process with a strategy crafted to meet your unique wishes and circumstances.  We understand the importance of building a relationship of trust with our clients and provide a human touch that is representative of the ideals that truly set us apart. Our focus is on helping people, from the preparation of a well-structured and powerful legacy for your family, through the difficult process of finalizing and handling your loved one’s estates.

MAC Design

My name is Matt Creason and I am a highly motivated graphics professional capable of managing the graphics process from concept to finished product with the ability to develop visually appealing content intended to grab attention and convey a direct message. I am accustomed to performing under pressure to meet deadlines in a goal-oriented environment.

MAC Design was started in January 2011 as a freelance graphic design endeavor specializing Print, Web Design and Graphic Design. I am passionate about design and about getting your message across. I am dedicated to you, the customer, to help you receive above and beyond what you envisioned from the beginning. Feel free to contact me to discuss how I can dedicate my passions to help achieve your goals.

I also donate my time to help out a non-profit in Texas that helps children battling cancer at Texas Children’s Hospital. I help with flyers and promotional material. I also volunteer at a local Children’s Hospital once a week to help the children in the hospital.

29 West I Street
Carlisle, PA 17013
717-574-0812

A&F Rental Property Management Partners

A&F Rental Property Management Partners

Started in 2000, Allen & Fleming Rental Property Management Partnership is a family owned and managed property management business founded in Carlisle, Pennsylvania. Our goal is to find unique, historic, and ideally situated apartment and commercial units to renovate, restore, and revamp into modern day havens for both living and conducting business while maintaining the historic charm and architecture of downtown Carlisle.  Currently A&F has renovated and restored several buildings in downtown Carlisle including the home of the Gaia Fresh Food Café.  As of 2012, A&F was located exclusively in Carlisle, Pennsylvania focusing on restoring old buildings in the town’s beautiful historic district.

Also like facebook.com/CarlisleRents and follow @CarlisleRents

Carlisle Rents A&F Rental Property Management Partners
36 S Pitt St, Suite 105
Carlisle, PA 17013
302-827-3681