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Wave of the Future provides custom designs at affordable rates. Let our experts put together a professional look for your business that your clients will love!
49 E. South Street
Carlisle, PA 17013
by Charlie Andrews
In the 1970’s the only efforts to market Carlisle were by the merchants themselves. For many years they met once a month for a breakfast meeting at the old Bellaire House Restaurant, first as the Central Carlisle Business Association then as the Downtown Business Association. Essentially, the marketing efforts were of group advertising in the local newspapers and radio, holiday specials, and a one big annual event, “Sidewalk Sales” in July. The effect of two malls on the edges of Carlisle had already wrought dramatic change in the downtown (and in downtowns across America). Stores like Montgomery Wards, Penney’s, The Bon-Ton, Wengers, etc., moved to the malls. The downtown still had a lot to offer in its owner-operated stores and restaurants within a beautiful and historic downtown setting.
It was obvious, however, that marketing efforts needed to be increased to attract new businesses and people. We needed a person who was paid to work on these efforts constantly and consistently, rather than relying on volunteer merchants who already had a lot to do just running their businesses.
In 1980, the Carlisle Chamber of Commerce, under the leadership of then president Len Doran, proposed the formation of an organization and the hiring of an individual whose job would be to coordinate existing marketing efforts and develop new ones. They would create new opportunities to celebrate Carlisle and bring outside people to the downtown. There would be a board of directors with regular meetings, and various committees would be developed for events, beautification of the downtown, economic development, membership, etc. Initially, the Chamber of Commerce and the Borough each contributed money toward a matching grant from the state’s Department of Community Affairs (today called the Department of Community and Economic Development). The grant was made for each of three years, and after that the state grant ended. Local businesses and industries were also solicited and donated over $25,000. The idea was that after the grant ended, Carlisle would see the benefits of the program and continue to support it.
In Carlisle’s case, we did, but a number of communities across Pennsylvania didn’t. Many essentially lost their downtowns as far as economic effectiveness or meaning to their communities. Carlisle’s program, started in 1981, was initially called the Carlisle Economic Development Center. Today it is called the Downtown Carlisle Association (DCA).
Since its formation, the DCA has continued to develop group advertising ideas, new events (Octubafest, Street Hoops, Corvette Parade, etc.), financial assistance programs for facades and signage, and new marketing tools in the form of a Carlisle brochure and video, etc. Originally the goal was to draw people from the surrounding local areas to Carlisle. As the years have gone on though, it has became apparent that for Carlisle to really thrive and prosper, we need to draw people to Carlisle from out of the area, i.e. Baltimore, Washington D.C., Philadelphia, northern Virginia, etc. At the same time, we also need to attract competent merchants to the downtown.
Other, positive developments in the downtown have been the Carlisle Theater, the downtown hotel, and the parking garage as well as the Carlisle Arts Learning Center and the expansion of the Cumberland County Historical Society. Additionally, we are seeing the redevelopment of the old Woolworth’s building and the fire ravaged properties on the corner of High and Pitt Streets.
From the DCA’s beginning in 1981 and into the 1990’s, Carlisle had turned its downtown around and improved it significantly.
Highlands Tire & Service LogoHighlands’ Tire and Service is a full service tire dealer and automotive repair company. We sell passenger, light truck, truck, farm, lawn and garden, and off the road tires, and we do more than just sell tires; our certified technicians will take care of all your automotive needs.
We strive to keep you coming back time and again. We do this by consistently exceeding your expectations and by offering the highest level of service in the industry. We carry a large inventory of tires at very competitive prices. If we don’t have the tires you are looking for, chances are we may have it at one of our other locations and we can get them to you quickly through our inter-store transfer system.
COMPANY CONTACT INFORMATION
Phone: (717) 243-1382
Address: 1257 Holly Pike,
Carlisle, PA 17013
7:30AM – 5:30PM M-F
7:30AM – Noon Sat.
At Highlands’ Tire and Service we pride ourselves in “Hometown service from world-class people”. Highlands’ Tire has been family owned and operated since 1948. We have stayed in business that long by practicing ethical business methods and cultivating honest relationships.
Stop in at a Highlands’ Tire and Service Center near you and “GO WITH THE PROS”
We are an enthusiastic United Methodist congregation living out Jesus’ commands to love another as He has loved us and to make disciples of Him.
We offer a wide variety of ministries including Little Lambs Day Care Center, Tweener and Youth Groups, Cub Scout Pack 168 and Boy Scout Troop 168, Sunday School for all ages, purposeful worship services, Bible Studies, Community outreach opportunities and seniors ministries.
Good Shepherd Community United Methodist Church
2135 Ritner Highway, Carlisle, PA 17015
Turo Robinson is a general practice law firm located in Carlisle, Pennsylvania serving clients throughout the entire Central Pennsylvania region. The firm, begun in 1989, is dedicated to providing legal representation using state of the art legal research methods, aggressive and thorough representation, and imaginative problem solving methods all at a cost that is fair and reasonable to clients. In addition to serving thousands of individuals, families and organizations, the firm represents multiple municipalities and government organizations as well as non-profit entities and small businesses.
Dialysis Corporation of America is a provider of outpatient dialysis care, including in-center hemodialysis, and training and support for peritoneal dialysis and home hemodialysis.
101 Noble Blvd
Carlisle, PA 17013
717-258-3099 / 717-258-3632
We are the very proud owners and employers of this sheet metal fabrication company. We mostly do commercial restaurant equipment, but also have done work for many residential homes. Our client base runs from New York City to Virginia and EVERYWHERE in between. Outside of doing the normal hood, duct work and kitchen furniture we have also custom fabricated grills for both cars and trucks, stainless steel sculptures of ALL KINDS for many businesses, outdoor fire pits and many other things. We give our all and our reputation speaks for itself. There is NOTHING we won’t at least “try” to fabricate to suit your needs. We love our work and it shows.
1779 W. Trindle Rd
Carlisle, PA 17015
Keystone Arms is a brand new three bedroom rental community in Carlisle, PA. This rental community combines beautifully detailed townhomes with an impressive array of amenities and conveniences. Keystone Arms is a commuter’s dream with easy access to Interstate 81 and the PA Turnpike. Located adjacent to the renowned “Carlisle Army War College”, and bordered by a natural wild trout stream known as the Letort Creek. We strive to make the simpler, less stressful lifestyle a reality for our residents. We will work with you to select the home that best suits your needs, budget and time frame. With one call, we will work out the details.
We are proud of Keystone Arms and the contribution it will make to the Carlisle community.
The Carlisle Theatre is the home for the Carlisle Regional Performing Arts Center.
Hollywood on High (Movies)
Mainstage (Live Performances)
OOSK (for Kids)
40 W High Street
Carlisle, PA 17013